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A New Closed Loop Map

How Groupon, LivingSocial, and Other Social Buying Sites Have Added New Landmarks to the Closed-Loop Landscape

Abstract: The rise of social buying sites shows how technology can help manufacturers and merchants combine existing closed-loop devices in ways that can open up new channels and opportunities to win or reward customers.

Other recent Prepaid Advisory Reports recently released:

Be SMART About Social MediaFebruary 2011
Available for Download
Available for Download
Patricia McGinnis  
The 2011 Prepaid Industry Outlook: Growth Will be Channeled By The EconomyDecember 2010
Available for Download
Not Yet Available
Ben Jackson  
New Market Opportunities for Closed-Loop Gift CardsNovember 2010
Available for Download
Available for Download

Ben Jackson

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About Mercator Advisory Group
Mercator Advisory Group is the leading, independent research and advisory services firm exclusively focused on the payments and banking industries. We deliver pragmatic and timely research and advice designed to help our clients uncover the most lucrative opportunities to maximize revenue growth and contain costs. Our clients range from the world's largest payment issuers, acquirers, processors, merchants and associations to leading technology providers and investors.


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