"We suggest that the ATM market, as it enters 2010, while outwardly similar in consumers propensity to use these devices to get cash, is also entering a development phase offering stronger opportunities than ever before for stakeholders across the value chain. Consumers are embracing self service strategies, financial institutions are looking for ways to improve their brand and reach a larger accountholder base at a lower cost, and product developers are creating hardware and software that effectively respond to a dynamically changing market."

Patricia Hewitt, Director, Debit Advisory Service