Director of Custom Research & Operations

Roles and Responsibilities

Vaskar Das leads the custom research and operations team. With over 20 years of market research experience, Vaskar brings strong project management and analytical skills to his projects. He has managed a wide range of studies ranging from brand tracking, pricing research, sponsorship tracking, advertising impact, mystery shopping, and concept testing, across a variety of industries.


Previous Experience

His research experience spans consumer goods, financial services, internet brands, technology and telecommunications among others. He has extensive experience in multi-country projects having managed studies in over 40 countries, with a solid understanding of cultural and country specific considerations.

Vaskar worked at Nielsen USA for nearly 9 years. Prior to Nielsen, he worked in leading research agencies in India and Bangladesh.


Vaskar has an MBA in Marketing from IISWBM, Calcutta University and a Bachelor’s degree in Chemical Engineering from Jadavpur University in India.