Why Merchants Need to Optimize Their Payments Process

November 24, 2020 1:00 pm ET


Payments is becoming an increasingly crucial part of the customer journey for merchants, especially as customer experience is now more important than ever. However, the payments ecosystem is complex with many parties playing a role in authorizing a payment. This ultimately results in legitimate transactions being declined by various parties throughout the payment flow – costing merchants more than 5% of their total revenue and providing a poor customer experience. Most merchants today don’t have the tools and resources to optimize their payments process and counteract these issues to ensure that legitimate transactions are successful.

Join Forter and Mercator Advisory Group on Tuesday, July 23rd at 11am ET to discuss why there’s a critical need for merchants to optimize their payments with an approach that:

– Reduces checkout abandonment and boosts conversion

– Determines if 3DS is required and triggers authentication only when necessary

– Recommends the best processor to maximize approval rates and minimize processing fees

– Recovers any transactions that have been declined during the payment process

Speakers include:
Raymond Pucci, Director, Merchant Services at Mercator Advisory Group
Galit Michel, VP Payments, Forter


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