Web 2.0? (Virtual Banking)


If banks are serious about attracting, acquiring and retaining relationships with Generation Y, they need to jump at developing Web 2.0 business strategies. In the following decade, GenY (born 1978-1989) will all have entered the workforce and by 2017, Javelin Research and Strategy estimates the group’s income will reach $3.48 trillion dollars. At that point, GenY will be the bankings most sought after customers and they will not only be retail customers of the bank, they will also be its small business and business banking customers.

Author: Mercator Research
Published on: April 14, 2008


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