Call them internet banks, remote FIs, even “challenger banks”—somehow they have gone unrecognized in the U.S.
Many in the banking industry look to the United Kingdom for innovative and disruptive new banking institutions. However, U.S.-based online depository institutions have quietly built a strong presence, with growing consumer trust and acceptance. With more market focus on deposit rates in the years to come, these institutions, as well as online divisions of branch-oriented institutions, may be poised for real growth.