U.S. Digital Gift Card Loads to 2014: A Baseline Forecast

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If electronic gift card loads grow at their current rate, then they will total 3 percent of the direct-to-consumer gift card market in the United States in 2014. This research note provides a baseline projection and explains why the market will likely end up larger than initial forecasts.

Author: Ben Jackson
Published on: April 17, 2012

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