THE SMALL BUSINESS CREDIT CARD CHALLENGE: CAPTURING THE LARGE, MESSY OPPORTUNITY
NOVEMBER 2, 2006 — 1:00pm EST (1 hour)
Ken Paterson, Director, Credit Advisory Service
This webinar will feature information from Mercator’s recent report, including an exploration of issues such as:
The small business credit card market offers above average growth opportunities to issuers.
The small business segment is dynamic, with new prospects emerging continuously, and businesses growing in their financial needs.
There is a major opportunity for banks to leverage existing small business relationships, as well as prospecting within retail consumer credit card portfolios.
Just as in the retail card segment, debit offers a special competitive challenge for payment volume.
A key challenge of serving the market includes addressing the needs of the surprisingly complex sub-segments within the small business market, which include sole proprietors through firms up to 100 employees. For many large banking institutions, it is also a challenge to capture the opportunities embedded in their current retail credit and small business debit portfolios.
Ken Paterson, Director of Mercator’s Credit Advisory Service will present highlights of the study, and will field questions from audience members.