The Canadian prepaid market has room to grow
Mercator Advisory Group research examines the size of the open-loop prepaid market in Canada.
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The Canadian prepaid market has room to grow
Mercator Advisory Group research examines the size of the open-loop prepaid market in Canada.
Published on: June 20, 2016
Author: Ben Jackson
Alternate Point of Contact: Amy Dunckelmann
Building on its prepaid benchmarking work in the United States, Mercator Advisory Group has turned its sights north to look at the size of the open-loop prepaid market in Canada. The results are documented in this research report, The Canadian Open-Loop Prepaid Market: 2015.
Mercator worked with the Canadian Prepaid Providers Organization to develop a survey, create a taxonomy of the Canadian open-loop prepaid market, and identify the key players. The information gathered was used to create an estimate of the total market size and for those segments where respondent confidentiality could be guaranteed. While the market is smaller than the U.S., as would be expected, the information gathered suggests that it still holds opportunities.
“The open-loop prepaid market still has plenty of room to grow in Canada, but providers will need to tailor their products to fill the right needs in the market,” commented Ben Jackson, Director, Prepaid Advisory Service.
This research report contains 17 pages and 11 exhibits.
Highlights of the research report include: