The Canadian Debit Market Warning:
Content Under Pressure

Research surveys Canadian debit card market landscape
and identifies potential payment opportunities

The Canadian debit card market has been under increasing pressure in recent years to open itself to new card network schemes. Simultaneously, Canada’s financial services industry has not been immune to the dynamics playing out in the rest of the world’s market including the economic downturn, the rise of mobile and ecommerce payment forms, and the emergence of a more savvy and cost-conscious consumer.

Mercator Advisory Group’s ‘Canadian Debit Market Warning: Contents Under Pressure’ report provides a holistic view of the market and examine the impact of the newly adopted Code of Conduct, trends in electronic payment usage, the implementation of Chip & PIN, and identify the best opportunities for issuers, solution providers, and the card networks.

This report contains:

An analysis of payment card adoption rates and activity.

A discussion of the implementation of Chip & PIN technology.

An analysis of the potential market impact of the code of conduct.

Projections of the market opportunity in Canada for prepaid cards.

Market drivers for both consumers and small business.

A review of fraud trends in this market.

“…will the Canadian market continue to be courted by the Visa and MasterCard card networks, or will they turn their attention to friendlier regions, such as Brazil or Africa for example? At the moment, Canadian debit card issuers are even more reluctant to show their hand and the market appears to be waiting for the dust to settle. Canadian merchants are clearly not interested in inviting any higher cost schemes into the market and at the moment, momentum is on their side,” states Patricia Hewitt, director of Mercator’s Debit Advisory Service and author of the report.

One of the 16 Exhibits included in this report:



This report contains 27 pages and 16 exhibits.

Companies mentioned in this report: Visa, MasterCard, Interac, NYCE, Accel, Exchange, Acsys, Bank of Montreal, CIBC, Scotiabank, TD Bank, VanCity, RBC, TSYS, Zoompass, DirectCash, ITSPaid.

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