Tapping a Banking Market Segment with High Potential: Small and Midsized Enterprises

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Banks Expanding Expand Services to Small and Midsized Enterprises

Research from Mercator Advisory Group explores the potential of the SME market segment for financial institutions

Published on: May 21, 2015
Author: Ed O'Brien
Alternate Point of Contact: Amy Dunckelmann

Financial institutions have long known that small and medium-sized enterprises (SMEs) are important contributors to their revenues and profitability. Now many are redoubling efforts to understand the needs of businesses of this size and offer products and services tailored to their needs.

In a research note, Tapping a Banking Market Segment with High Potential: Small and Midsized Enterprises, Mercator Advisory Group discusses ways to reach out to this market segment and increase business with SME customers.

“Dedicating resources to serving small and midsized enterprises can deepen engagement and expand relationships with a bank or credit union’s customers in this segment and attract new SME customers, leading to benefits for both the customers and the FI,” comments Ed O’Brien, director of Mercator Advisory Group’s Banking Channels Advisory Service and author of the report.

This research note is 9 pages long and has 3 exhibits.

Companies mentioned in this research note are: American Express, Bank of America, Chase, Citibank, Citizens Eastern Bank, Equifax, Mint.com, NerdWallet, PNC Bank, SunTrust, U.S. Bank, and Wells Fargo.

Members of Mercator Advisory Group Banking Channels Advisory Service have access to this report as well as the upcoming research for the year ahead, presentations, analyst access and other membership benefits.

 


Highlights of this research note include:

  • Market size and composition 
  • Profitability of this segment of the FI’s customer base compared to consumer segment in the retail banking line of business 
  • Strategies such as dedicating resources for deepening customer relationships with business owners and courting SME prospects 
  • Products and services tailored to SMEs being offered by a wide variety of financial institutions and others 
  • Use of analytics to uncover prospects

 

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