Survey Your Target Market to Sharpen Your Focus Towards Success

September 2, 2021 1:00 pm ET


As the adage goes, “When you fail to plan, you plan to fail.” Whether you’re improving an existing product, thinking about launching a new offering, or looking to expand into adjacent markets, nothing could be more accurate. Without proper insight into your current domestic or international markets, the course you set out on may negatively impact your business as you come against unexpected and unavoidable hazards.

When you require:

• specific answers to important questions as you look to launch new products or product improvements or you seek new market opportunities

• unique, original information directly from potential consumers or businesses who are likely targets for you to help guide your strategies and plan your future solutions

• actionable data that isn’t available from typical secondary research sources that are publicly available or obtained via “off-the-shelf” providers, with strategic recommendations appropriate to payments stakeholders

Join Nick Bisconti, Director of Primary Research, as he discusses the details of a timely program that will help organizations tailor customized research studies to their information needs and provide analysis on the data garnered, ensuring a successful journey ahead.


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