STATE OF US CREDIT CARD REWARD PROGRAMS

April 12, 2006 — 11:00am EST (1 hour)
Evren Bayri, Director, Credit Advisory Service


This Teleconference will discuss the current state of the US Reward Programs. With the slowing growth of US Consumer Credit Card receivables, reward programs have become a critical component of credit card business. However, the market is nearly saturated as over 80 percent of the credit cards marketed online by the U.S. top 50 credit card issuers offer some type of reward. There is also little or no obvious differences among reward programs. All of this result in a challenging competitive environment for the loyalty marketers and reward card issuers.

In this teleconference, we will examine:

?         The reward programs offered by the US top 50 credit card issuers

?         Current and future trends in reward and loyalty space

?         The latest innovative reward program initiatives

?         The ways of differentiating reward programs