Social Commerce is Changing the Way Consumers Shop

Social media started as a place for people to connect, while search engines were the way consumers shopped for what they wanted. With social commerce, social media sites are becoming more like shopping malls where consumers can both socialize and shop.

Social commerce is the buying and selling of goods or services directly within a social media platform. It changes social media’s role by allowing consumers to complete the entire purchase process without leaving their preferred social media apps.

This research report looks at social commerce, some of the current features and platforms, and where social commerce may be headed in the future.

“Social commerce is completely changing the way consumers shop, with new ways for them to participate as creators, influencers, buyers, and sellers. Features such as the “buy now” button and autofill of payment credentials help make the purchase process easier and faster. Social aspects include chatting with brand experts, discovering new products through influencers, sharing recommendations, participating in live events, and getting feedback from friends with the wisdom of the crowd,” stated the author of the report, Don Apgar, Director of the Merchant Services and Acquiring practice at Mercator Advisory Group.

This report is 24 pages long and has 10 exhibits.

Companies mentioned in this report: Meta, TikTok, Pinterest, Twitter, Shopify, Medium, LinkedIn, Facebook, Amazon, Loomly, WeChat, Alipay, Kakao, Venmo, Walmart, Google, PayPal, Publicis Groupe, Pink Tag Boutique, Instagram, Square, Ecwid, PrestaShop, Wix, SHOPLINE, OpenCart, BASE, Bobochic, Decentraland, Savollo.