The opportunities that ecommerce presents to payment acquirers, while not insignificant, are somewhat limited because the market is dominated by its two largest players: Amazon and eBay. Combined, the two account for over half of all US ecommerce. But opportunities do exist for innovative players that can potentially offer more value to ecommerce merchants and who can penetrate the small-to-mid sized ecommerce merchant market. The ecommerce space is anxiously awaiting a revolution, not necessarily in how goods are services are bought and sold online, but perhaps in the processes that underlie such activity. Payments providers are in the optimal position to herald in some much needed change.