Retail DDA Fee Structures

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Retail checking accounts have been provided to US consumers at little or no cost for decades. In 2010, this service strategy began to change as the predictable non-interest income streams of payments-related fees were either clawed back or threatened. Add to that a soft credit market, additional capital requirements, and new fee assessments, and there should be no surprise that new checking account fee schemes are beginning to appear across a larger segment of the market. In this Note, we’ll examine the fee strategies of some of the leading debit issuers in the country and offer our opinion on what we’re seeing as near-term pricing trends.

Published on: March 3, 2011
Author: Patricia Hewitt
Alternate Point of Contact: Amy Dunckelmann

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