Mercator Advisory Group’s latest research report, Private Label Credit Cards: A Market, Not Just a Niche, sizes the market for private label credit cards and analyzes the growth potential of this often-overlooked market segment.

“The wheels fell off the private label credit card business in the 1990s as general purpose credit cards simplified the consumer’s wallet with a single solution,” commented Brian Riley, Director, Credit Advisory Service, at Mercator Advisory Group, author of the research report. “As the economy soured, retailers needed cash on their books to purchase new inventory, rather than supporting consumer credit,” Riley continued. “Large financial institutions now dominate the space and partner with retailers to relieve the demands of consumer credit. There is plenty of room to grow with smaller retailers as e-commerce and mobile payments develop.”

This research report is 21 pages long and has 9 charts and 4 tables.

Companies mentioned in this research report include: ACI Worldwide, Albertsons, Alliance Data Systems, Aldi, Amazon, American Express, Apple, Bank of America, Barclays, Bridgestone America, Capital One, Carlyle Group, Chase, Chevron/Texaco, Citi, Comenity Bank, Costco, Credit First National Association (CFNA), CVS, Dollar Tree, Exxon, Federated Stores, First Data, Fiserv, Ford Motor Company, GM, H-E-B Grocery, Home Depot, Kohl’s, Kroger, Macy’s, Mastercard, McDonalds, Mercedes Benz, Nordstrom, Publix, Rite Aid, Royal Ahold, Sears, Synchrony, TD Bank, Target, Toyota, U.S. Bank, Verizon, Visa, Walgreens, and Wal-Mart.