Boston, MA
December 2007

Prepaid Distribution Opportunities

This report from Mercator Advisory Group, “Prepaid Distribution Opportunities” indicates that 45% of all prepaid cards are sold through the Direct to Consumer business model and that Prepaid Mall Distributors represent an ever increasing percent of this volume – representing a business entity that has grown very rapidly in both dollar volume and in its importance to the prepaid industry.

This report is the first in-depth look at prepaid card distribution models and according to Tim Sloane, Director of the Debit Advisory Service for the Mercator Advisory Group and the author of this report; “Despite the incredibly rapid growth of Gift Cards and the impact these cards have had onconsumer spending and behavior, little was known regarding the overall market size for Prepaid Malls, the relative position of the major Prepaid Mall Distributors, or the vectors by which the Prepaid Mall Market will expand. This report answers those questions and established the methodology that will enable Mercator Advisory Group to benchmark the four different distribution models across all Prepaid Card Products.”

One of the 4 Exhibits included in this report

This report is 33 pages long and contains 4 exhibits.

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