Premium Debit: Not So Heavy Metals


Premium credit cards have evolved from gold to platinum to black as a means of maintaining elite card relevance and appeal to high-net-worth account holders. Premium debit cards, in contrast, haven’t found a similar market, at least in the United States, even though premium checking accounts are pervasive. Does this indicate a new, untapped product differentiator, or will interchange fee considerations keep a lid on investments?

Author: Patricia Hewitt
Published on: July 24, 2012


Go to Top