Premium Debit: Not So Heavy Metals

$2,950.00

Premium credit cards have evolved from gold to platinum to black as a means of maintaining elite card relevance and appeal to high-net-worth account holders. Premium debit cards, in contrast, haven’t found a similar market, at least in the United States, even though premium checking accounts are pervasive. Does this indicate a new, untapped product differentiator, or will interchange fee considerations keep a lid on investments?

Author: Patricia Hewitt
Published on: July 24, 2012

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