Premium Credit Card Opportunities in Asia-Pacific Markets


New report explores the potential for credit card issuers in region with largest number of high-net-worth individuals

Author: Tristan Hugo-Webb
Published on: January 2, 2013

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As economies have slowed in North America and Europe, many countries in the Asia-Pacific have grown steadily. As a result, the number of wealthy individuals in the region has also continued to increase and Asia-Pacific for the first time has become home to the largest number of high-net-wealth individuals (HNWI) in the world.

This rise of a small but surging population of wealthy individuals is particularly important to issuers of high-end financial products such as premium credit cards. The future of premium credit cards in Asia is undoubtedly bright due to strong economic growth and promising population demographics. Examining the current state of the premium segment in the region enables a deeper understanding of the status quo and strong strategic decisions for the future.

Mercator Advisory Group’s new report, Premium Credit Card Opportunities in Asia-Pacific Markets, examines the state of HNWIs around the world and the Asia-Pacific market in particular. The research provides a broad understanding of the HNWI demographic, projects their growth in selected Asia-Pacific markets, and surveys premium credit card growth in the Chinese, Singaporean, Thai, Indonesian and Malaysian credit card markets. Also included is a breakdown of premium credit card trends and offers in Asia, a comparison to domestic counterparts, and a discussion of the opportunities and challenges of market expansion into Asia-Pacific markets.

“As the premium credit card market emerges in the Asia-Pacific region, the opportunities and features associated with these cards will grow in parallel, benefiting all parties involved,” says Tristan Hugo-Webb, Analyst and author of the report comments. “Although challenges to widespread deployment and adoption of premium credit cards exist in the region, such as regulatory hurdles in China, over time the Asia-Pacific region might become the most lucrative credit card market.”



Highlights of this report include:

  • A detailed profile of HNWI and high income earners around the world and in Asia
  • The current state of general and premium credit card penetration and spending in select Asia-Pacific countries
  • Comparison of reward programs connected to premium credit cards offered by domestic banks in Singapore, Thailand, Indonesia and Malaysia with the offerings of American Express
  • A case study of Citigroup in China
The report is 26 pages long and contains 13 exhibits.
Companies mentioned in this report include: American Express, Bangkok Bank, Bank of Queensland, Bukopin Bank, Capgemini, CIMB Bank, Citigroup, Commonwealth Bank of Australia, DBS Bank, HSBC, Huaxia Bank, ICBC, ICB Bumiputera Bank, Julius Baer, Krungthai Bank, MayBank, RBC, United Overseas Bank, and Visa.



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