Overview
In the modern vernacular of personal finance, personal financial management (PFM) has taken on an entirely new and increasingly dynamic intent. Direct-to-consumer PFM products are competing head to head against retail financial institutions and investment companies, all of which want to be the financial hub of their account holder's lives, including influencing their final spending decisions.
In new research, Personal Financial Management Tools: Bills, Budgets, and Beyond, Mercator Advisory Group explores the increasingly important role PFM is playing in the financial services market as a spectrum of services designed to help consumers better manage their money through visibility into information and applied analytics.
"Personal Financial Management (PFM) technologies are poised to move the market much closer to realizing the potential of creating financial lifestyle segments and as a result, building stronger, more valuable account relationships and income opportunities for banks and credit unions," comments Patricia Hewitt, director of Mercator Advisory Group's Debit Advisory Service and author of the report.
Major highlights of this report include:
- The ways consumer banking is being redefined through the strategic use of next-generation PFM products
- Alliances PFM developers are forming with market segmentation and campaign management application experts to better monetize PFM services
- The impact of Mint's integration into financial institution-delivered products
- The leading PFM development companies and the ways they are changing their products to address institutional demands for better return on investment
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