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Research Defines the Many Paths Now Available to Payments Providers Based on Implementation of Tokens
Mercator Advisory Group offers implementation details of tokenization and insight into how tokens will impact the future payments landscape
Published on: October 27, 2014 Author: Tim Sloane Alternate Point of Contact: Amy Dunckelmann
A research report from Mercator Advisory Group, Payment Networks 2.0: The Battle for Tokenization, provides a deep dive into how network tokenization operates, starting with the EMVCo specification and a review of the Apple Pay implementation. It provides clarity regarding the technical challenges associated with implementing host card emulation (HCE) and identifies how tokenization will impact the payments value chain and how Apple Pay will impact Google, PayPal, MCX, and Softcard.
“Expanding beyond the tightly controlled Apple Pay environment into the Wild West of the Android environment will take time,” said Tim Sloane, VP, Payments Innovation, and author of report. “Tokenization will change the payments industry in interesting ways. The networks have clearly carved out a new business model for themselves, and the implementation of tokens will enable payment providers to enter adjacent markets, such as identity management and loyalty management, if they wish. Indeed tokens offer so many growth paths that determining which path any individual payment provider will follow will likely consume corporate strategic thinking for the next few years.”
This report is 40 pages long and contains 8 exhibits. Companies and organizations mentioned in this report include: Adaptive Path, Amazon, American Airlines, American Express, Apple, AT&T, Bank of America, Capital One, Chase, Citigroup, Deutsche Telekom, Discover, Dunkin’ Donuts, EMVCo, Facebook, Fast Identity Online (FIDO) Alliance, Fiserv, Google, MasterCard, Merchant Customer Exchange (MCX), mFoundry, Microsoft, Monitise Group, Navy Federal Credit Union, NYCE, PayPal, PNC, Secure Remote Payment Council, Shazam, Softcard, Starbucks, The Clearing House, T-Mobile, TSYS, US Bank, USAA, Verifone, Verizon, Visa, Wells Fargo, and Wendy’s.
Members of Mercator Advisory Group’s Emerging Technologies Advisory Service have access to this report as well as the upcoming research for the year ahead, presentations, analyst access, and other membership benefits.
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Highlights of the report include:
Commercial & Enterprise Payments
Debit & Alternative Products
North American PaymentsInsights
Small Business PaymentsInsights
Fraud Experience PaymentsInsights
News & Events
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