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Mercator Advisory Group report examines product deployment, functionality and customer support of mobile banking products at the nation’s top banking institutions
Published on: January 3, 2012 Author: Ed O'Brien Alternate Point of Contact: Amy Dunckelmann
For years, the promise of mobile banking had been ahead of the reality of the technology, but this has changed with the adoption of Web-enabled mobile phones, specifically smartphones. Mobile banking is now a high priority for the top U.S financial institutions, and investment in new mobile products and capabilities continues to grow at a rapid pace.
In new research, Mobile Banking Products Today: A Look at the Top 30 Banking Institutions, Mercator Advisory Group reviews the variety of mobile banking products available at the top 30 banking institutions in the United States.
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Highlights of this report include:
“Increasing customer demand has spurred financial institutions to offer one or more variants of mobile banking. Customers are increasingly embracing mobile banking because of its ubiquity and convenience, and financial institutions see the growth potential and overall value that this important banking channel offers,” Ed O’Brien, director of Mercator Advisory Group’s Banking Channels Advisory Service comments.
This report is 33 pages long and has 17 exhibits
Organizations mentioned in this report include: Apple, Bank of America, BB&T, BBVA, Chase, Google, HP, Huntington Bank, KeyCorp, Microsoft, M&I Bank, Palm, RIM, USAA, US Bank, Union Bank, and Wells Fargo.
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