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The traditional customer loyalty program has grown and transitioned for many merchants and is now a critical component for customer engagement. This transition has been pushed by multiple marketplace conditions, including rapid advancements and innovations in technology, evolving economic conditions and changes in consumer behaviors.
Fiserv will partner with Mercator Advisory Group to overview how the traditional loyalty program has been re-shaped, and how merchants can greatly benefit by incorporating their program into a broader alternative payments strategy. With the upcoming holidays, our moderators will further discuss back-office shopper data collection, and how it can be used to reinvigorate a customer loyalty program – just in time to kick-off 2023.
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