Maximizing the Value of Social Media


Social networks provide a direct connection between consumers and organizations like no other medium before. This Mercator Advisory Group research note analyzes the social presence of the 15 largest U.S. financial institutions on Twitter, highlighting the effective steps they have taken to date while providing insight on improvements for the future.

Published on: June 13, 2012
Author: David Kaminsky
Alternate Point of Contact: Amy Dunckelmann


Go to Top