Marketing Card Products To A Cardless Customer Base

$1,500.00

Mobile wallets are designed to streamline payments and reduce checkout time. The technology however, also has the potential to unnerve a small but valuable segment of payment card users — super-premium credit cardholders. This viewpoint examines the opportunity for network and credit issuer product branding in a world of contactless payments.

Published on: July 22, 2011
Author: Michael Misasi
Alternate Point of Contact: Amy Dunckelmann

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