Layaway: The New Frugality Meets an Old Idea


As consumers continue to adjust their payment
patterns in the wake of the Great Recession, major retailers’ layaway
programs appear to be gaining new traction during the 2012 holiday
shopping season. Programs are attracting consumer interest beyond the demographic segments traditionally associated with layaway. The
much-discussed “new frugality” of post recession consumers suggests
that delayed purchasing gratification is not just a required virtue for
some consumers; it may have new acceptability as a credit alternative.

Published on: December 18, 2012
Author: Ken Paterson
Alternate Point of Contact: Amy Dunckelmann


New research examining the resurgence of layaway programs


  • Discussion of the consumer appeal of layaway
  • Demographic profile of users of layaway services
  • Layaway’s benefits to leading retailers
  • New merchandising opportunities beyond the traditional holiday season, especially for e-commerce retailers



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