International Prepaid Market Developments and Growth Trends


Rapidly expanding international prepaid market creates new opportunities.

New Mercator Advisory Group report explores opportunities and trajectories within the global prepaid market as e-commerce and demand for alternatives to cash rises.

Published on: September 3, 2021
Author: Laura Handly
Alternate Point of Contact: Amy Dunckelmann

Mercator Advisory Group’s most recent report, International Prepaid Market Developments and Growth Trends, reveals some of the most important trends within the global prepaid market.

The international prepaid market is booming, but it is not expanding at the same rate everywhere. In emerging markets in Latin America and Asia, where consumers have more limited access to other forms of cashless payments, prepaid cards serve an important role in daily life. As e-commerce and demand for non-cash payment types rises in these regions, prepaid cards are experiencing profound growth.

On the other hand, in regions where prepaid markets are well established—namely Europe and North America—legislators are cracking down on fraud associated with prepaid cards. New regulations may threaten the growth of prepaid card markets in these regions.

Across all regions, prepaid card markets have found new use cases in recent times and there is a great deal more growth to be had within the market.

“The prepaid market is witnessing sustained and significant growth throughout the world, with an average estimated CAGR of 13% through the year 2023. As e-commerce spreads globally and demand grows for cashless payment methods, prepaid cards stand to benefit. Government initiatives in support of transitions to cashless payments are numerous,” states Laura Handly, analyst at Mercator Advisory Group, and the author of the report.

This report is 15 pages long and contains five exhibits.

Companies mentioned in this report include:
American Express, Coinbase,, GiveDirectly, Global Payments/TSYS, Green Dot Corporation, HSBC Holdings, JP Morgan Chase, Mastercard, Visa

Highlights of this report include:

  • A review of trends within the global prepaid market
  • An examination of trends within the prepaid market by region
  • An exploration of innovative global use cases for prepaid
  • Predictions for the future of the prepaid market
  • Recommendations for issuers of prepaid cards


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