See Full Research Library
Join Mailing List
Financial Institutions’ Future Success Requires Providing an Outstanding Customer Experience
New research from Mercator Advisory Group examines advantages of analytics and omnichannel banking for banks and credit unions
Published on: July 7, 2014 Author: Ed O'Brien Alternate Point of Contact: Amy Dunckelmann
In the research report, Improving the Customer Experience Through Analytics and Omnichannel Banking, Mercator Advisory Group reviews the trend for banks and other financial institutions to leverage analytics and real-time, 360-degree views of the customer to create an outstanding customer experience to encourage increased engagement and customer loyalty.
“The combination of increased outreach and enlightened engagement made possible by deep integration and native interoperability, augmented by robust enterprise marketing and analytics capabilities, offers a future where customer needs are readily apparent, and the overall customer experience is informative, enjoyable, and insightful,” comments Ed O’Brien, director of Mercator Advisory Group’s Banking Channels Advisory Service and author of the report.
This report is 22 pages long and has 15 exhibits.
Organizations mentioned in this report include: ACI Worldwide, Apple, Bank of America, Best Buy, D+H, eBay, FICO, FIS, Fiserv, Macy’s, Moven, Nordstrom, SAS, and Simple (BBVA).
Members of Mercator Advisory Group Banking Channels Advisory Service have access to this report as well as the upcoming research for the year ahead, presentations, analyst access and other membership benefits.
(Click to Enlarge)
Highlights of this report include:
Commercial & Enterprise Payments
Debit & Alternative Products
North American PaymentsInsights
Small Business PaymentsInsights
Fraud Experience PaymentsInsights
News & Events
@2022 Escalent and/or its affiliates. All Rights Reserved