Improving Banking Performance with Analytics and Market Segmentation


Analytics and Market Segmentation Tools Helping U.S. Banks and Credit Unions to Improve the Bottom Line

Research from Mercator Advisory Group describes new strategies and analytics tools for improving banking performance

Author: Ed O'Brien
Published on: March 4, 2015

In the research report, Improving Banking Performance with Analytics and Market Segmentation, Mercator Advisory Group reviews how expectations can be met, and in many cases exceeded, by leveraging expanded capabilities available through customer relationship management (CRM) and analytics systems.

“Many FIs are looking to more powerful customer and predictive analytics solutions working with more robust and insightful enterprise marketing systems to engage more closely with their banking customers and build long-term, sustainable, and profitable relationships,” comments Ed O’Brien, director of Mercator Advisory Group’s Banking Channels Advisory Service and author of the report.

This report is 25 pages long and has 16 exhibits.

Organizations mentioned in this report include: D+H, Equifax, FICO, FIS, Horicon Bank, MicroStrategy, SAS, and Westpac Bank.

Members of Mercator Advisory Group Banking Channels Advisory Service have access to this report as well as the upcoming research for the year ahead, presentations, analyst access and other membership benefits.


Highlights of this report include: 


  • Today’s banks and other financial institutions are still struggling to grow and be consistently profitable several years after the financial crisis in the U.S. 
  • While the number of unprofitable institutions has declined considerably over the past half-decade, there are still headwinds in such areas as return on equity and return on assets. 
  • This is occurring although there are fewer financial institutions in business today than immediately after the recession. 
  • Many FIs are realizing that banking customers’ expectations have increased significantly as they become more aware of new ways to transact and interact, especially via mobile device. 
  • Bank performance can be significantly improved by leveraging the power of advanced CRM and analytics systems to better understand and engage with banking customers.



Go to Top