General Purpose Reloadable Prepaid Card Portfolio Measurements and Growth Strategies


Is your general purpose reloadable (GPR) prepaid debit card portfolio profitable?

New research report from Mercator Advisory Group discusses measurement techniques and key performance indicators (KPIs) for GPR open-loop prepaid cards.

Author: C. Sue Brown
Published on: February 28, 2019

A new research report titled General Purpose Reloadable Prepaid Card Portfolio Measurements and Growth Strategies has been released by Mercator Advisory Group that provides a deep dive into the challenges GPR program managers face due to an ever-churning cardholder base and continued regulatory instability. The report examines account acquisition, retention, KPIs, and methods for growth and discusses four specific KPIs that can be used to determine the financial health of the portfolio and methods for increased non-cardholder fee income.

“Providers of GPR prepaid debit cards should be evaluating their businesses and looking for ways to maintain and increase revenue,” comments C. Sue Brown, Director of Mercator Advisory Group’s Prepaid Advisory Service and author of the report. “Opportunities shift as economic and regulatory changes cause the card market segments to shift in volume from year to year. Because of these shifts, for GPR card portfolios to be successful, program managers need to continually measure and monitor key performance indicators to determine if any changes are needed in the program to maintain or improve profitability. The results of the KPIs can indicate what needs to be changed and where, not only in marketing but in features and functionality of the cards.”

This research report is 16 pages long and has 5 exhibits.

Companies mentioned in the report include: Ace Cash Express, American Express, BB&T, Chase, ChexSystems, Green Dot, H&R Block/Intuit, HubSpot, Leanplum, Localytics, Netspend (TSYS), Marketo, Pardot, PayPal, TeleCheck, US Bank, Walmart, and Western Union.

Highlights of the report include:

  • The nuances of a general purpose reloadable prepaid debit card program
  • Four key performance indicators, or KPIs, for general purpose reloadable portfolios and their formulas
  • The size of the GPR prepaid debit card market in the U.S. in 2017 and a forecast for its growth
  • Revenue-generating methods other than increasing cardholder fees



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