Capturing a greater share of the business market is a smart strategy, considering that businesses typically generate more revenue and profit than retail banking customers. While consumers have come to expect free banking, business customers are still willing to pay for services as long as the value is clear and the price is right. Financial institutions of all sizes can compete effectively in this market if they take time to understand their opportunities and identify new ways to deliver value through every channel.
Fiserv – Point of View: Winning the Business: How to Attract and Retain Business Customers
Author: Mercator Research
Published on: August 1, 2013