EMV in the USA


EMV is, at last, coming to the USA. The sitting duck in the global payments pond will become the more swan-like global security framework that will make counterfeit cards much harder to create. Visa’s active encouragement of EMV contact and contactless terminal deployment lays the groundwork for the smartphone-based transaction world everyone’s been hoping for. The magstripe is, at last, losing its role as the central payment origination method and headed, no doubt, for a long retirement in niche applications. It’s time.

Published on: August 9, 2011
Author: George Peabody
Alternate Point of Contact: Amy Dunckelmann


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