Boston, MA
March 2007

Emerging Card Markets In Europe  


A large number of banks, processors, and vendors from around the globe are looking at the Emerging European Card Markets (EECM), which Mercator defines to include 21 countries from the Baltic region, Central, Southern, and Eastern Europe.  Others have already made investments in these markets and now are reaping the benefits or are still trying to figure out how to generate a return.  Among those are the European banks such as Raiffeisen International (RI), a subsidiary of the Austrian RZB Group, Cetelem, GE Money, and other Austrians such as the Erste Bank and BA-CA, UniCredito Italiano, Nordea Bank, and global processing giant, First Data Corporation.  


“Most of the individual markets that make up the EECM, that were small five years ago, are now growing rapidly” comments Evren BAYRI, Director of Mercator Advisory Group’s International Payments Advisory Service.  “The number of debit and credit cards have grown 2.3 times from 2002 to 2005.  Consumer lending is also growing and credit cards are gaining share.”          

This report provides a definition for this growing market and covers the credit and debit markets on a regional basis supported with country-specific data.  It also provides population trends for strategic planning and market evaluation purposes both at the regional and country level.       

This report contains 23 pages and 16 exhibits.

Members of Mercator Advisory Group have access to this report as well as the upcoming research for the year ahead, presentations, analyst access and other membership benefits.  Please visit us online at

For more information call Mercator Advisory Group’s main line: 781-419-1700 or send email to