Boston, MA
October 2007

Emerging Card Markets in East Asia-Pacific: Beyond the Horizon


The East Asia-Pacific region (EAP) has some of the most developed economies in the world, and represents tremendous opportunities for global payment card industry.  Developments of payment card markets have varied from country to country within this region.  While the card market in some countries, like South Korea and Australia, are developed, other markets are growing rapidly, such as China and Malaysia.  Some payment card markets are in a nascent stage, like Vietnam; nonetheless they possess great potential and should certainly not be overlooked.  Despite their geographic proximity to one another, each individual market offers unique opportunities for foreign investors who wish to reap the benefits in EAP.

The report contains 40 pages long and 12 exhibits

Terry Xie, Director of Mercator Advisory Group’s International Advisory Service and principal analyst on the report comments, "Card markets in the East Asia-Pacific area share similar cultures, beliefs, and consumer behaviors.  However, foreign companies should be aware that strategies that are applicable in one market are not necessarily applicable across the entire region.  To benefit from the opportunities in these markets, the differences and uniqueness of each individual market within the region should be recognized, and strategies tailored accordingly."

The most recent report from Mercator’s International Advisory Service provides an overview of current state of the East-Asia Pacific card market and an analysis of recent market trends and metrics, and profiles of select card markets within the region, including China, Malaysia, Thailand, Philippines, Indonesia, and Vietnam.

Members of Mercator Advisory Group have access to these reports as well as the upcoming research for the year ahead, presentations, analyst access and other membership benefits. Please visit us online at

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