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EFT debit networks are introducing dual-message products to participate in e-commerce, mobile, and other PIN-less transactions
Published on: May 19, 2016 Author: Sarah Grotta Alternate Point of Contact: Amy Dunckelmann
“Debit routing is in a state of flux at present. EMV and tokenization have taken their toll on the transactions flowing through EFT debit networks. By launching dual-message products, they can now compete for online and mobile transactions as well as gain access to merchants who haven’t incorporated PIN hardware,” comments Sarah Grotta, Director, Debit Advisory Service at Mercator Advisory Group and author of the report.
This research note examines how the networks evolved to this point in their history and how dual message could dramatically impact the debit market should merchants believe the financial benefits are sufficient.This report has 10 pages and 3 exhibits.
Companies mentioned in this report include: Accel, Discover, First Data, FIS, Fiserv, Jeanie, MasterCard, NYCE, PULSE, Shazam, STAR, and Visa.
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