Demographic Shifts in Banking: Usage Patterns by Age and Income

$1,500.00

As customers become accustomed to banking via new and sometimes different methods, many prefer certain channels for specific purposes. Mercator Advisory Group CustomerMonitor surveys are finding that younger, more affluent customers prefer the convenience of anywhere, anytime banking by mobile and are open to various self-service options.

Author: Ed O'Brien
Published on: July 5, 2012

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