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Merchants looking to tie loyalty to a payment product may find a solution in decoupled debit
Mercator Advisory Group releases new research on decoupled debit, its benefits for merchants, and the threat it poses to bank-based debit.
Published on: March 8, 2017 Author: Sarah Grotta Alternate Point of Contact: Amy Dunckelmann
Mercator Advisory Group’s new report Decoupled Debit: The Start of Mainstream Adoption? provides an understanding of the current decoupled debit market in the U.S. and how it works, why the current payment industry environment may foster more decoupled debit programs, indicators that decoupled debit may be gaining popularity and thus threatening bank-based debit, and the revised Payment Services Directive (PSD2) in the European Union.
“Decoupled debit is a payments product to watch for future development and growth. It offers merchants most of the benefits they seek in a payment—namely, independence from the card networks, less expensive transaction processing costs, a platform to extend rewards, and less fraud than traditional card transactions,” commented Sarah Grotta, Director, Debit Advisory Service at Mercator Advisory Group and author of the report.
This report has 14 pages and 3 exhibits.
Companies mentioned in this report include: First Data, MasterCard, Target, VocaLink, and ZipLine.
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