Credit Scoring as a Competitive Differentiator


Alternative models of credit scoring: new options, new risks

Mercator Advisory Group’s new research report examines innovations in credit scoring and alternative lending.

Author: Brian Riley
Published on: November 21, 2016

Automated credit scoring, an innovation pioneered by FICO during the 1950s, serves the global credit card business well, but saturated markets need to develop new customer streams to fuel growth and offset attrition.

New methods to discover potentially creditworthy new customers outside the bounds of traditional credit scoring are emerging for both consumer credit and small business credit. Credit cards have a particular need to reach beyond traditionally saturated customer segments such as high net worth and mass affluent. Small businesses with limited credit history also have an urgent need for credit.

Mercator Advisory Group’s latest research report, Credit Scoring as a Competitive Differentiator, discusses how traditional score functionality adapts to the current market and the potential of disruptive models.

“In order to maximize lending opportunities, lenders must stay at the forefront of credit scoring innovation,” comments Brian Riley, Director, Credit Advisory Services, Mercator Advisory Group,  author of the report. “Some innovations are exciting but have not been proven through stressful business cycles, so be certain to balance risk and reward.”

This report contains 28 pages and 15 exhibits.

Organizations mentioned in this research report include: Barclaycard US, Consumer Financial Protection Bureau (CFPB), Equifax, Experian, Federal Reserve Bank of Philadelphia, Federal Trade Commission (FTC), FICO, Capital One, Discover, Lending Club, Lenddo, LexisNexis, Mintel Comperemedia, On Deck Capital, Prosper Marketplace, Small Business Financial Exchange (SBFE), Social Finance (SoFi), TransUnion, U.S. Department of the Treasury, ZestFinance.

Highlights of the research report include:

  • Alternative lenders posing retention issues for traditional institutions
  • Reaching underserved customers
  • Alternative methods for determining creditworthiness
  • A new approach to customer engagement
  • Using credit scoring to build deeper customer relationships



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