Credit Card Aggregator Websites: The Hidden Marketing Channel

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Those seemingly ubiquitous advertising links for credit card search/comparison websites might be easily dismissed as faded billboards on the information superhighway. An analysis of traffic volumes suggests something more consequential: the emergence of a serious new credit card marketing channel with both consumer and card issuer benefits.

Published on: May 19, 2008
Author: Mercator Research Team
Alternate Point of Contact: Amy Dunckelmann

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