Combining a local merchant-funded discount network with a reward points program for debit cards

Take the concept of a merchant-funded discount network for debit rewards, and make it work for local merchants and financial institutions. A five-year-old Austin, Texas-based venture capital start-up is doing just that with a business model that seemingly works for all stakeholders. Through a methodical approach and tailoring the program to each client (financial institution and local merchant), Buzz Points is achieving early success.