National and regional C-stores are prime venues for merchant loyalty and have inherent advantages most retailers can’t match.

Convenience stores are discovering that brick-and-mortar retail does not have to be a downward spiral. No longer simply a quick pit stop for an unappetizing snack, this major merchant sector is building larger and upgraded stores serving higher-quality, fresh food, attracting consumers who are coming in for more than just fuel and an energy drink. C-stores are also recognizing that merchant loyalty programs are a necessary marketing tool in a highly competitive retail environment. Not surprisingly, loyalty programs can be a sweet spot for C-stores and their target customers.