Building a Business Ecosystem Around the Underserved – The Case of Venezulea

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Going after the un- and under-banked consumers remains a hot topic for prepaid cards. However, how to offer the right products, in the right channel, and at the right price are the big questions that need to be answered before the market potential materialized. This note discusses an interesting case in which a business eco-system is constructed around a General Purpose Reloadable card program to serve the needs of multiple parties involved including but not limited to the unbanked.

Published on: April 14, 2009
Author: Mercator Research Team
Alternate Point of Contact: Amy Dunckelmann

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