Bringing the End Users into the Strategy War Room via Insights

March 28, 2019 12:00 am ET


A refreshed look at Mercator Advisory Group’s Primary Data Offerings

Aaron McPherson, Vice President, Research Operations
Peter Reville, Director, Primary Research Services

Mercator offers a number of primary research products that collect feedback from consumers and small businesses on a number of aspects on how they bank, borrow, make and receive payments, and shop. These findings are presented throughout the course of the year and offer subscribers powerful insight into current behaviors and attitudes.

In this webinar, Aaron and Pete will review Mercator’s 2019 primary data research agenda, highlight some of the changes in store for 2019, and give a brief glimpse in to the most recent Branch Banking report “Omnichannel and Branch: The Current U.S. Consumer Banking Environment”.

Specifically this webinar will address:

• What the current products cover
• Deliverables for each
• Ad hoc requests
• Modifications for 2019


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