Changing role of branches reflected in new layouts and designs
New research from Mercator Advisory Group examines the changing role of today’s bank branches and its effect on branch design.
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Changing role of branches reflected in new layouts and designs
New research from Mercator Advisory Group examines the changing role of today’s bank branches and its effect on branch design.
Published on: August 10, 2016
Author: Ed O'Brien
Alternate Point of Contact: Amy Dunckelmann
In a new research note, Branch Design Developments in an Omnichannel World, Mercator Advisory Group reviews the role that omnichannel banking plays in designing and reconfiguring bank branches.
“The universal banker model includes a rethinking of all channels, with branches now increasingly being used for education and advice, with personnel trained to better understand individual banking customer’s goals and needs, and with branch reconfiguration efforts that encourage interaction and engagement,” comments Ed O’Brien, director of Mercator Advisory Group’s Banking Channels Advisory Service and author of the research note.
This research note is 9 pages long and has 4 exhibits.
Highlights of this research note include: