Beyond Brand Awareness with Exclusivity Contracts – An Olympic-Sized Opportunity for Prepaid

$2,950.00

With its sponsorship making it the only card brand accepted at the 2010 Olympic Games in Vancouver, Visa Inc. undoubtedly boosted awareness of its brand, however in the new age of prepaid, these sponsorships gave the brand networks the additional opportunity to move dollars from competitors’ bank accounts to partner controlled prepaid accounts.

Published on: March 8, 2010
Author: Mercator Research Team
Alternate Point of Contact: Amy Dunckelmann

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