Beyond Brand Awareness with Exclusivity Contracts – An Olympic-Sized Opportunity for Prepaid


With its sponsorship making it the only card brand accepted at the 2010 Olympic Games in Vancouver, Visa Inc. undoubtedly boosted awareness of its brand, however in the new age of prepaid, these sponsorships gave the brand networks the additional opportunity to move dollars from competitors’ bank accounts to partner controlled prepaid accounts.

Author: Mercator Research
Published on: March 8, 2010



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