Bank Innovation: Understanding Customer Behavior


Mercator Advisory Group took a look at what two great banks are demonstrating as bold innovation. Bank of America and MIT’s Media Lab collaboration and Wells Fargo’s online virtual community, Stagecoach IslandSM . On March 31, 2008 Bank of America announced its new initiative, the Center for Future Banking, at MIT’s Media Lab, Cambridge, MA.

Author: Mercator Research
Published on: June 30, 2008


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