Automotive Shopping in 2021: How Digital Incentives Will Help Auto Brands Adapt and Thrive

October 5, 2021 1:00 pm ET


In 2021, automotive manufacturers and dealerships are pressured to adapt quickly as they weather industry changes brought on by the COVID-19 pandemic. With these challenges come opportunities to transform how auto brands connect and engage with customers and meet growing demand for digital experiences.

Please join industry experts as they examine:

– Consumers’ changing behaviors and preferences when shopping for a vehicle
– What millennials expect from the auto buying experience—and how to reach this key demographic
– How digital incentives put auto brands back in the driver’s seat by increasing sales, loyalty, and spend-back


Onbe Speaker: Tracy Monson | Senior Vice President, Product at Onbe
Tracy Monson is responsible for product strategy at Onbe, where she has held various leadership roles across marketing, account management, product development, and client operations over the past 11 years. With vast experience in digital payments and customer experiences, Tracy serves as a strong liaison among technology, operations and sales to drive client solutions and growth.

Mercator Analyst: Don Apgar | Director of the Merchant Acquiring advisory practice at Mercator Advisory Group. Don Apgar has 30+ years of experience in banking and financial services, primarily focused on merchant acquiring and payment acceptance. Early in his career with industry pioneers Manufacturers Hanover Trust, NaBANCO, and First Data Corp., Don led teams that made card acceptance ubiquitous among enterprise merchants in every vertical market, including emerging markets like grocery, fuel, B2B, and government.


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