Account Activation: Awakening Zombie Accounts

$2,950.00

With an estimated 159 million inactive general purpose credit card accounts at any time in the U.S., inactive accounts represent a massive drag on the credit card industry. Inactive accounts are to some extent an unavoidable cost of doing business, and several providers are delivering cost-effective tools to activate their issuers’ never-activated or dormant accounts.

 

Author: Ken Paterson
Published on: November 14, 2013

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