A New Closed-Loop Map: How Groupon, LivingSocial, and Other Social Buying Sites Have Added New Landmarks to the Closed-Loop Landscape


The rise of social buying sites shows how technology can help manufacturers and merchants combine existing closed-loop devices in ways that can open up new channels and opportunities to win or reward customers.

Published on: April 22, 2011
Author: Ben Jackson
Alternate Point of Contact: Amy Dunckelmann



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